Company

Ultimately, we strive to build sustained consumer preferences for brands, and over the long term, increase brand equity for our clients.

Ignition Branding is a Marketing Communications and Sales firm, retained by clients to help conceive and produce integrated communications initiatives which generate brand awareness and preference to Ignite sales.

To that end, we work to develop campaigns and messaging that build off your strengths, and thread all “messages” about a client’s products or services to shape perceptions. Those perceptions reinforce a company’s unique selling proposition (USP) to motivate sales activity. Our overriding objective is to plan, produce and implement campaigns that build equity in brand positioning to Ignite the decision-making process.

Each Ignition client has a dedicated Account Team responsible for clearly understanding and helping mold a client’s communications program. This understanding is central to the internal and external message development and outreach process. The team structure enables us to establish relationships on a client’s behalf while monitoring industry trends and cultural shifts that impact the bottom line. All Account Executives are seasoned marketing practitioners with proven track records solidifying strategic partnerships that positively impact our clients’ business objectives. All account executives have brand development and sales experience, and work under the direction of an agency partner assigned to oversee the business relationship.

> Meet Our Team Here

Browse through Ignition’s executive team and company biographies here.

Ignition Branding is an affiliate of French/West/Vaughan (FWV), a Raleigh, North Carolina-based agency co-founded by Ignition principal Jack Glasure in 1997. FWV is the largest PR firm in the Southeast. Together, we employ over 70 marketing professionals across 6 domestic offices (Raleigh, Dallas, NYC, LA, New Orleans and Tampa Bay) and currently work with approximately 60 of the world’s leading companies and brands.

We launch brands through a comprehensive and proven communications strategy process that we tailor to each business.

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