We are seasoned marketing consultants working together as an agency team in a really cool office and location.
The agency offers advertising, design, public relations, digital marketing, consumer & trade event planning, and social media services.
The people we have assembled over the years to serve our diverse roster of clients are very smart and quite fast.
New clients are typically referred to us by current clients, and we accept new business under three conditions:
1) We are truly capable of delivering on the objectives desired by the clients in the time frame required
2) There are no significant conflicts or issues with existing clients we’re branding
3) The client team is prepared to actively meet with the agency team once per week to to communicate & calibrate.
At Ignition, your account team is led by senior marketing pros, and we ensure all responsibility for our work is managed by a senior executive of the firm. Here, the directors that write the branding plans will also be the ones executing and measuring the effectiveness of the marketing tactics, which creates a seamless path toward your sales success.
Our process is to combine creative and innovative strategies with old school elbow grease to deliver a Return on Objectives (ROO) for the companies that have engaged us. ROO is our metric for marketing campaigns, as cross channel integration and variables like third party verification and added value PR can make determining ROI — and tracking marketing efforts directly back to sales — a process dominated by fuzzy math that can be difficult to quantify. Instead, ROO ties campaigns to specific objectives, such as increased brand awareness, brand favorability and purchase intent. We know that sustained sales don’t occur without achieving those milestones, so we specialize in crafting campaigns that are hardwired to drive consumer motivation towards a purchase.
Ignition works with its clients through a variety of compensation models, including monthly retainers, flat fee project programs, equity participation, or on an actual hourly basis. Our rates are very competitive and on par with the consulting business in which we operate. Please explore our web site to see what we can offer you and call for a free consultation.
Why Choose Us?
In order to build a valuable and memorable brand, a consistent voice and image must be established in the minds of consumers. During the critical discovery process, we take inventory of your brand’s most salient values and important benefits for consumers, distributor channels and the media…
More than ever, online credibility and presence are essential to brand awareness and purchase consideration. Many consumers review and search for products and services online before contacting or buying…